Heidi Keefer

Content Creator and Video Coordinator

Heidi Keefer brings a creative touch to everything she does in her roles as Content Creator and Video Coordinator at Lifetime Adoption. As a Content Creator for Lifetime Adoption, Heidi helps manage the content presented on Lifetime’s websites, blogs, and on social media. An author of thousands of blog posts over the years, Heidi enjoys finding new ways to educate and captivate Lifetime’s ever-growing list of subscribers.
 
Heidi has a keen eye for misplaced apostrophes, comma splices, and well-turned sentences, which she has put to good use as a contributor to Lifetime’s award-winning blogs. She has written and published hundreds of adoption articles which explore the various facets of domestic infant adoption today.
 
As a Video Coordinator, Heidi supports and guides Lifetime’s hopeful adoptive parents as they plan, record, and create their adoption video. Upon completion of their video, she performs video marketing services so that the adoptive family can be found across multiple media platforms. “It’s my goal to help adoptive couples create a video that not only feels true to themselves, but will also resonate with an expectant mother,” Heidi says. “It’s an honor to witness the enthusiasm and excitement of adoptive parents as they prepare to welcome a baby into their homes.”
 
In addition, Heidi provides support to Lifetime’s Web Team by editing and updating online content, reviewing new website designs, managing webinar recordings, enhancing content for SEO, and providing social media support.
 
With an educational background in Communication Studies, English, and Women’s Studies from Luther College, Heidi is well-equipped to manage the content on Lifetime’s websites and social media, craft compelling blog posts, and assist adoptive parents with creating their adoption videos. Heidi thrives in an environment where she can channel her creativity. Her favorite part of her job is collaborating with others to bring unique ideas to life and make a lasting impact.

In her free time, Heidi enjoys exploring her creative side through interior design, staying active with exercise, indulging in a little retail therapy, and expressing herself through dance. She also finds it fulfilling to give back to her community by volunteering for the PTC at her son’s school, where she uses her graphic design and social media skills. Family is incredibly important to Heidi. She has been married to her husband, Chris, since 2009, and they have a wonderful son who keeps them on their toes.

When asked about working with Heidi, a fellow Lifetime staff member had these words of praise to share: “Heidi has a been a gift and a blessing since the day she joined us. Her willing spirit and cheerful presence truly exemplifies a servant’s heart. Heidi is thoughtful, kind, and always eager to help in any way she can. This exemplifies Lifetime’s commitment to our families and birth mothers, the commitment to the babies we help find their home, and the commitment to ultimately, let God’s hand lead these babies home.”

Click here to meet the rest of the Lifetime Adoption staff!