The Bottom Line About Adoption Profile Stats

by | Feb 10, 2017 | Adoptive Families Blog

adoption profile statsIn order to be selected by a birth mother, an excellent adoption profile is vital. Having a great profile will lead to your match and then allow you to fulfill your dream of building your family. Hopeful adoptive families have even more online marketing opportunities than before, leading to matches being made from online adoption profiles.

With more profiles online, adoption profile stats are more readily available. “Adoption profile stats” refers to how many times your profile is being seen by birth mothers. But, do you really want to know? Keep reading to find out why adoption profile stats may not be beneficial in domestic adoption.

If you’re experiencing a longer adoption wait, you might get frustrated with not knowing how often birth mothers look at your profile or watch your adoption video. But, if you’re provided stats, it can lead to questions such as “Why has our profile only been seen three times in the last month?” or “Why aren’t we being chosen if our video was watched 120 times this week?” So the real question becomes it is worth knowing what your stats are?

If your online profile doesn’t get many views, it can make you doubt yourselves. You may wonder such things as ‘Do we seem like we’d be bad parents?’ or ‘Could we have put something in our profile that’s turning off potential birth mothers?’

On the other hand, what if you’re getting lots of views and still aren’t being chosen? The inevitable question that comes up is ‘What’s wrong?’

Here’s the bottom line on why you may not want to know your adoption profile stats: how do you know your adoption profile is being viewed by birth mothers? Say your profile was visited 200 times last month. That stat sounds pretty good until you consider that those clicks may not be from actual birth mothers. They could be from your friends and family members, or even other waiting adoptive families who want to see what others’ profiles look like.

Also, what are you going to do with profile stats? Are you going to update your profile if you get 50 views a month or if you get only two views a month for four months? Knowing how to read statistics and data is complex, especially with a decision as emotional as choosing adoption.  

A large part of your adoption process and adoption wait is trust. You need to trust your adoption professional. At Lifetime Adoption, our families can rest assured that they’re being shown to every birth mother who meets their preferences, and vice versa. We maintain a complex database which ensures that this happens. Lifetime has been in business for 30 years, and we have an excellent track record of successful adoptions!

“We really had no idea how many times our profile was seen by birth mothers. Looking back now, I know that we were better off not knowing. If we’d been informed every time someone saw our profile, we’d have always wondered why she didn’t choose us,” says Sarah, a mother who adopted a baby boy through Lifetime last year.

The truth about domestic adoption is your match and adoption will happen right when it’s supposed to. It only takes the right connection and birth mother to get matched. There is a baby out there for you!

Heather Featherston
Written by Heather Featherston

As Vice President of Lifetime Adoption, Heather Featherston holds an MBA and is passionate about working with those facing adoption, pregnancy, and parenting issues. Heather has conducted training for birth parent advocates, spoken to professional groups, and has appeared on television and radio to discuss the multiple aspects of adoption. She has provided one-on-one support to women and hopeful adoptive parents working through adoption decisions.

Since 2002, she has been helping pregnant women and others in crisis to learn more about adoption. Heather also trains and speaks nationwide to pregnancy clinics to effectively meet the needs of women who want to explore adoption for their child. Today, she continues to address the concerns women have about adoption and supports the needs of women who choose adoption for their child.

As a published author of the book Called to Adoption, Featherston loves to see God’s hand at work every day as she helps children and families come together through adoption.

Read more about Heather Featherston


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