The Lifetime Difference-We’re Here For You

by | Aug 25, 2017 | Adoptive Families Blog

Happy couple kiss their newborn adopted babyLifetime’s mission is to build positive, life-long relationships between adoptive parents and birth mothers for the sake of the child. We want to see each adoptive family realize their dream, and to provide every birth mother with the choice of a loving adoptive family who meets what they’re seeking.

So what sets us apart from other adoption companies? What is the ‘Lifetime difference’ that leads to success in newborn adoption? Keep reading to find out!

So many people have shared that it’s refreshing to work with Lifetime, compared to other adoption centers. Just trying to get a call returned or an email back from other adoption agencies may take a long time, which makes them feel as if they’re not a priority.

Lifetime's staff is here for you!

At Lifetime, our phones are answered 24/7, and emails are promptly answered. You’re definitely a high priority here! Lifetime has a high standard for quick response times to families and birth moms. This makes the complicated (and sometimes stressful) domestic newborn adoption process more reassuring for you. We’re right here and easily accessible, walking with you each step of the way.

Lifetime is here for your adoption: for your birth mother. Many adoption organizations have a fabulous website, but may work out of their home and only have one person answering the phone. So, if they go on vacation, no one is answering phone calls. That means they’re missing calls from potential birth mothers! We have a toll-free adoption hotline that is answered 24 hours a day, 7 days a week. Birth mothers also have the option to text message our hotline or to live chat on our website, if they’re not ready to talk on the phone yet. 

Lifetime's Director Heather Featherston appears with Diane Schafer in a Facebook Live videoAt Lifetime, you can meet the people who work behind the scenes for your adoption and see how our staff works together to provide you with safe and successful domestic open adoption services. Each Friday afternoon, we live-stream video on our Facebook page, Lifetime Adoption Center.

During the Facebook Live session, you’re able to ask questions directly to our adoption experts, get tips, and learn what Lifetime is doing to help your adoption! You can find the replays of these on the videos area in Lifetime Adoption Center‘s Facebook page.

There are many adoption professionals at Lifetime working on behalf of your adoptionA large part of our services is enhanced by Lifetime’s Founder Mardie Caldwell’s expertise and direct experience with adoption. After seven pregnancy losses, Caldwell went on to become a mother through the adoption of her son.  Very few adoption organizations have a Founder connected with adoption who’s actively promoting adoption education.

Lifetime's Founder and adoptive mother Mardie CaldwellOur Founder and CEO, Mardie Caldwell, is a nationally recognized adoption expert. She has appeared in the media numerous times to share her adoption knowledge; just a few of her many media appearances include CNN, CBS, ABC, NBC, Larry King Live, The 700 Club, and the Ricki Lake Show.

Mardie is actively involved in training Lifetime’s staff, using her own experience as an adoptive mother. She also appears on our adoption webinars and does outreach to promote the positive choice of open adoption. An author, she’s written five books on adoption:, Adoption: Your Step-by-Step Guide, So I Was Thinking About Adoption, Called to Adoption, The Healthcare Professional’s Adoption Guide, and Guide to Adoptive Breastfeeding.

As Mardie says, “I believe there’s a child for every family and I believe that every birth mom that comes to us comes for a reason. We want to help them in every way we possibly can.”

You can read reviews of Lifetime Adoption on our Better Business Bureau page, where we have an A+ rating!

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Heather Featherston

Written by Heather Featherston

As Vice President of Lifetime Adoption, Heather Featherston holds an MBA and is passionate about working with those facing adoption, pregnancy, and parenting issues. Heather has conducted training for birth parent advocates, spoken to professional groups, and has appeared on television and radio to discuss the multiple aspects of adoption. She has provided one-on-one support to women and hopeful adoptive parents working through adoption decisions.

Since 2002, she has been helping pregnant women and others in crisis to learn more about adoption. Heather also trains and speaks nationwide to pregnancy clinics to effectively meet the needs of women who want to explore adoption for their child. Today, she continues to address the concerns women have about adoption and supports the needs of women who choose adoption for their child.

As a published author of the book Called to Adoption, Featherston loves to see God’s hand at work every day as she helps children and families come together through adoption.

Read more about Heather Featherston

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